Pheromone is a pungent project by PM Pursuits that celebrates armpit fetish in a safe and accepting environment. People with a shared interest in the fetish, formally known as maschalagnia, gather monthly without fear of stigma. At Pheromone, all pits are good pits, and there is an underlying atmosphere of acceptance that permeates the event.

In addition to the party, PM Pursuits partners with queer artists to create unique products that celebrate the fetish. These include t-shirts and magenta handkerchiefs. By creating these products, PM Pursuits helps to further normalize the fetish and celebrate queer bodies in all their forms.

Pheromone has gained recognition and press coverage in major publications such as Dazed Magazine and The New York Times, solidifying its position as a provocative project that allows individuals to embrace their sexuality and find community without fear of judgment or exclusion.

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